Video content and audience engagement and enablement is now more important than ever for marketers due to our socially distanced world. Furthermore, demand for video content is increasing.
- 68% of marketers say video has better ROI than Google Ads
- 74% of marketers say video has a better ROI than static imagery
- 60% of businesses use video as a marketing tool
- 61% of marketers see video as a “very important” part of their marketing strategy
- 54% of customers want to see more unique video content from businesses
- 66% increase in more qualified leads annually via video-based content